Portuguese Franchising is already in the Far East

VIVAFIT OPENED UP THE FIRST UNIT IN SINGAPORE

Lisbon, April 18th 2011


Vivafit, the largest chain of women express fitness centers in Portugal, opened in Singapore its first unit last week, the result of an agreement which will include 100 clubs by the year 2020.



The first Vivafit in Singapore is located in Tanjong Pagar shopping center, in the central part of the city, and the team includes two Portuguese with years of experience in Vivafit: the manager in charge Ana Antunes, and the fitness instructor Sara Durão Silva, ensuring a fast and efficient transmission of the Vivafit know-how and culture to Vivafit Singapore.


According Margarida Ferrão, responsible for international openings, the Singapore’s team had an outstanding performance during training, with excellent discipline, attentiveness and focus on the best outcome. For example, this team composed a new song and choreography that summarized the eight steps of a fitness sale.

The Master Franchise agreement was signed in January 2011 between Pedro Ruiz, Vivafit CEO, and Cecile Jamoulle-Ogren the Master Franchisee, Cecile Jamoulle-Ogren, a Belgian businesswoman who arrived in Singapore 14 years ago with Arthur Andersen, and who in 2002 started her own trading company

Initial investment in Singapore is aprox. 500.000 Euros, and according to Pedro Ruiz, “will make the Vivafit brand even more global, as it is already open in Gurgaon India, and this will enable entry into more countries in the Far East, namely Malaysia, Hong Kong, Macau and Indonesia”


Vivafit is a national brand, a pioneer with its introduction to Portugal seven years ago founded by Pedro Ruiz with his wife and the company President Constance Ruiz. Together they built the concept of express fitness centers exclusively for women, leading the Portuguese fitness market in number of units and the segment of fitness centers exclusively for women – the more significant one – with a market share of more than 75 percent. Constance explains, “With a clear mission to focus on the results of the clients and applying the best practices of the fitness and healthy eating habits, the Vivafit brand will grow into the number one provider of women’s fitness results in Singapore under the leadership of our Master Franchisee Cecile Jamoulle-Ogren.

http://www.vivafit.com.sg